As the founder, I oversee brand creation and strategy. Personally developed the logo, packaging design, pop-up shop displays, print, and all digital marketing. Displayed are examples of the website - heyhellocookie.com, logo, packaging, and social media. Additional materials are available upon request.

Website Design Consultant and Production: Shari Zimmermann
Website Copy: Lisa Pemrick

Objective: Established in 1929, Roofers and Waterproofers Local Union 96 is consistently in the nation's top five largest Roofing unions. It offers Union membership and apprenticeship training. The on-site training facility was perfect for showcasing a collage history wall of some of its most memorable projects.  

This interior wall of the training center highlights the vast history and span of their roofing work. It also highlights Minnesota’s most significant buildings, including the IDS, Target Center, Landmark Center, The Basilica, and many more.  

The buildings are impressive, but they also wanted to thank all the partners who have been with them for many decades. The wall is an homage to the people and companies that have made it successful today. 

Art and Creative Director – Pat Wright

The Soul Inklings: A Teen Sketchbook is the culmination of art created during a three-week Jewish Uncamp for young women aged sixteen to nineteen. It includes music, dance, painting, writing, and photography that took place over those three weeks.

Under the Arts Director, Aarah Aizman, who brought each camper's talents to life, I had the pleasure of creating a book to showcase the results. Here are a few spreads from the 180-page book.

Objective: Full page ads that showcase what Imagine! Print Solutions offers in brand marketing for retail environments & the quick serve industry.

Bring it on
Designer – Kristy Seeger
Creative Director / Writer – Pat Wright

The difference is in the details.
Art Director / Creative Director – Pat Wright
Writer – Lisa Pemrick

Logos by Pat Wright

Objective: Promote the Voya's in-house marketing department capabilities in a short 2 minute video. 

Motion Video Designer – David Lund
Creative Direction – Pat Wright

Create presentations that tell a story. Whether it’s about new product launches or a pitch for business, I’ll help you bring it to life by showing and telling an engaging story about your message.  

Objective: Create Minnesota souvenir greeting cards with a Hello Cookie inside.

Creative Director / Design – Pat Wright
Writer – Lisa Pemrick

Objective: LVC is a full-service fire protection, fire alarms, life safety, security, structured cabling, and communications technology provider. They recently moved into a new building in Minneapolis and wanted to make their surroundings beautiful and meaningful—especially the entrance.

The idea revolved around their awards and certifications. Throughout their forty-some years, they’ve won many. The goal became how to display them in a tasteful and visually inspiring way. 

One of the first things they created was a glass awards cabinet. That became the focal point, and the design began around it. The quest was to integrate the wall, space, and cabinet seamlessly. Shown is what I designed, implemented, and assembled. 

Creative Director – Pat Wright

Objective: Design marketing collateral for U.S. Bank branches and U.S. Bancorp Investments and Insurance Financial Advisors. Included brochures, trade show graphics, wall decor, ads, flyers, banners etc.

Art Director / Creative Director – Pat Wright
Marketing Director – C.J. Longaecker

A children’s chapter book by Patricia Kelly.

Parakeet, Budge takes us on his first journey as he experiences the outside world—a lovely story about wonder, friendship, and the simple pleasures of life we already know and love.

Author: Patricia Kelly
Illustration: Kirk Lyttle
Editing: Dan Kelly
Book design: Pat Wright

Objective: Build displays that support Voya’s story of diversity and inclusion in the workplace. Displays are used at Employee Resource Group events and various career and job fairs etc.

Designer – Kaitlyn Crosby
Creative Direction – Pat Wright

Objective: Provide Voya brokers a comprehensive suite for all product offerings and capabilities. Product brochures as well as “at-a-glance” brochures were packaged in a sleeve with the headline, “Unwrap the possibilities…with your new broker materials!” (shown below covers).

Designer – Justin Ross
Creative Director – Pat Wright
Marketing Director – Amy Criswell

Objective: Show a broad overview of capabilities that Imagine! offers in brand marketing for retail environments.

Art Director / Creative Director – Pat Wright
Writer – Lisa Pemrick