Branding

A computer monitor displaying a Hello Cookie online order with a box and cookies inside
Two boxes and a mug from Hello Cookie brand with colorful packaging and logo, set against a light teal background.
A graphic with the words 'hello cookie' in black text, featuring a stylized flower above the text with pink and orange petals outlined in black.
A man taking a selfie in front of a building with a large dinosaur sculpture behind a fence. The man is holding a clear plastic bag with a cookie labeled 'hello cookie.' The scene appears to be outside the Children's Museum of Indianapolis, with an American flag visible in the background.
A round, cracked chocolate cookie on a white surface with the text 'They love me.' in pink at the top.

Hello Cookie Branding
Website Design Consultant & Production:
Shari Zimmermann — Website Copy: Lisa Pemrick

An animated graphic showing a target with an arrow hitting the bullseye, a brain with a light bulb in the center, and a multifunctional tool with various instruments like a ruler, screwdriver, and pen.

Voya — ISM Capability Video
Video: David Lund / Creative Direction: Pat Wright

A collection of marketing materials and digital content for Voya Financial, including brochures, flyers, product guides, emails, microsite, postcards, print ads, fact sheets, banner ads, an introduction video, and a launch teaser, all branded with orange accents and outdoor imagery.

Quest Product Launch
Creative Direction: Pat Wright

Logo of Oak Hill Montessori Community School featuring a stylized tree and landscape with blue and green colors.

Logo Design

Design & Creative Direction: Pat Wright

A logo for Body and Mind Yoga Therapy features a stylized flower with multiple blue and teal petals, surrounded by small dots, and the text 'Body and Mind' in large, elegant font with 'Yoga Therapy' underneath.

Oak Hill Montessori — Shoreview, Minnesota

Body and Mind Yoga Therapy — Minneapolis, Minnesota

Colorful abstract design with a scissor shape and the text 'kids hair' in pink below.

Kids’ Hair — Twin Cities Metro Area

Promotions

Minnesota-themed souvenirs include a cookie in a clear bag, a greeting card with icons of Minnesota symbols, and a card with Minnesota icons and a message.

Hello Cookie: Minnesota Souvenir Cards
Design: Pat Wright Writer: Lisa Pemrick

Military security equipment including a top secret folder, an electronic device with a warning label, and a red confidential document with a mission insignia.

Imagine Print Solutions—Mission Possible
Design: Pat Wright Writer: Lisa Pemrick

Portfolio